TOP CROPS LOGOS / STAGE 1

Top Crops is New York’s City first ever vertical farm co-op located in the Lower East End. What is a vertical farm? It is a skyscraper greenhouse that cultivates, using hydroponics, the produce (Fruits, vegetables, grain) to feed Manhattans growing population.We grow organic food: efficiently, sustainably, locally and environmentally. Our food is fresh – the cream of the crop.

This is the first paragraph of my brief explaining my company. My firstCORPORATE ID project is TOP CROPS. We began by writing a brief and creating mood boards (which you can see below). Our next step was to execute 60 logos - all of different concepts - by hand. From there, we had a class critique and had to choose four directions and develop four variations each direction. I have attached my four directions below (they all have more than four variations and concepts.. i got a bit too excited.) So, from here, the next step it to narrow the logos down.