TC letterhead + extended pieces

My Top Crops project is coming to an end. After we finished our logos, we had to create a stationary system which included a letterhead, business card and envelope. We also had to create an "extended" piece -meaning any other element the company could have with graphics on it. These extended pieces show the client how we can use the logo on other pieces and it also establishes a graphic language for the company.

For my letterhead, keeping in mind my brief and company which truly emphasizes the juxtaposition of modern/urban and rural/crunchy (healthy, hippie, organic lifestyle) - I created a clean, structured label to hold in the company information. The thin stroke of the box and condensed trade gothic's (the typeface used) angular letters helped mix in the modern aspect of top crops with the most organic/stamp logo. I used the same graphic system for my business card and logo.

My extended piece is an email blast sent out to all our co-op members. It explains the CROP OF THE WEEK! how exciting. I used my created label to structure my elements and added some fun elements like place of origin and hypothetical growing conditions! I even created an icon stamp system for the growing conditions. Check them out below!!

Thats it for now, its 16 degrees right now in new york and Im about to head out for a haircut and some shopping - its a margaux day today!

enjoy. bisous.