Mandate: to create a add from Fine Arts.
We got to spend a class at the MOMA to take photographs of fine art pieces and then we had to develop an unexpected concept around the fine arts piece.
Here is my solution: an add for BMW, focusing on their innovative designs. Headline: Innovation inspired by the classics. (i think i need to change the wording of the headline so that it is a quicker read, but it would revolve around the same concept.)
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